We complain about information overload, and think that the internet is too crowded, but in reality there is still a huge opportunity for individuals, brands and companies to grow.
The 1% rule of the internet states that for about every 1 person that creates content, about 99 others consume that content. Even though only 1% of people create content, only 1% of the content they produce is valuable to the consumers.
This is a big opportunity for people and brands who want to stand out and create an audience. Just provide value consistently over a long time frame, and eventually your audience and reputation will grow.
Content creators that consistently provide value will eventually grow their audience and build a strong reputation.
The opportunity for value content creators (the 1% of the 1% rule)