I stumbled upon a book called “Confessions of an Advertising Man”, by David Ogilvy at my local bookshop. I was familiar with his name because I studied some of the work his agency had done in the 1950s and 1960s. I opened the book, read the table of contents and thought I’ll give it a […]
The opportunity for value content creators (the 1% of the 1% rule)
We complain about information overload, and think that the internet is too crowded, but in reality there is still a huge opportunity for individuals, brands and companies to grow. The 1% rule of the internet states that for about every 1 person that creates content, about 99 others consume that content. Even though only 1% […]